Vibrant culture

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching content on Netflix that featured South Africa proving that content as a creative solution, drives tourism into the country. The viewers were especially attracted to the landmarks and monuments explored by co-stars of one of the many NetflixSA shows, Sne Mbatha and Noxolo Dlamini, in this YouTube video, where they walk through the rich-in-culture city of Durban, one of South Africa’s warmest and most humid cities.

A cultural affinity survey showed that audiences abroad are 3.1 times more likely to travel to South Africa after watching the collection highlights – proving the content as a creative solution to drive tourism into the country. Viewers of Blood and Water, were especially attracted to the landmarks and monuments depicted in the show. Attractions that were explored by co-stars of the hit show, Dillon Windvogel and Ama Qamata, in this YouTube video where they walk through the stunning city of Cape Town. South Africa’s oldest town. The Mother City.

Feast your eyes, feed your soul and be inspired by South Africa in full bloom… South Africa is unique. It is one country in the world where one can weave a vibrant tapestry of culture and heritage from the many and varied attractions, experiences and influences that permeate daily living.

Celebrate Women's Month with Netflix JIVA and South African Tourism Explore the diversity and beauty of South Africa. Discover amazing landscapes that feature everything from breathtaking peaks to serene wide-open desert lands. This Women's month, South African Tourism together with global on-demand video streaming service, Netflix, creators of the SA pop culture hit show, Jiva. are showcasing perfect girl getaways across South Africa's nine provinces. Whether you're a vlog-it-girl or just simply itching to go out and explore, pack a bag with mom, daughter, sister, partner, or friend and enjoy Mzansi. There's plenty to see and do.

Home to glorious stretches of beaches, mountainous terrains, jaw-dropping rock formations, a rich catalogue of plant and wildlife which includes the Big 7 (lion, leopard, rhino, elephant, buffalo, Southern Right whales and Great White sharks), South Africa’s Eastern Cape province is also the birth place of the late global icon and humanitarian - Nelson Mandela. The acclaimed leader, whose birthday is celebrated globally through acts of kindness on 18 July, was born and raised amongst this province’s lush valleys and winding rivers.

If your idea of an ultimate getaway involves exploring a destination rich with history — complete with refreshing outdoors that promise total relaxation — then South Africa is the place for you. Home to global icon, late former President Nelson Mandela whose humanitarian efforts continue to be celebrated annually on 18 July, South Africa is the ultimate place to experience humanity in its truest sense.

South Africa has a rich history of art, music and culture and is home to a burgeoning youth culture that is redefining the country’s social landscape. Celebrated on the 16th of June each year, Youth Day honours the anniversary of the 1976 Soweto youth uprising and recognises the role played by the youth in the liberation of the country.

The Valley of a Thousand Hills between Durban and Pietermaritzburg is the gateway to the KwaZulu-Natal Midlands, rich in history, culture, scenic beauty, outdoor adventures and tourist attractions.